Fact or fiction? Social selling doesn't close deals with Steve Watt

What does building a personal brand on LinkedIn have to do with closing business deals?

Well, a lot if you speak to Steve Watt, Director of Market Insights at Seismic.

He’s passionate about salespeople building their personal brands on social media in order to help them stand out from the crowd.

Listen above to the entire podcast episode or on Apple Podcasts here.

In this episode, get Steve's take on:

1. The importance of salespeople joining the conversation on social media
2. How sellers can create content inspired by the problem they solve for
3. Things to avoid when updating your LinkedIn profile